The Cost of Our Choices - When Short-term Decisions Impact Long-term Behaviors
VHMA Member Price: $69; Nonmember Price: $99
The last few years have required a significant amount of quick thinking and constant change for our teams and businesses to survive. Often, a necessary decision to support a need in one part of the business can be detrimental to another aspect of the organization. Therefore, we must be strategic with our decision-making, even when we cannot control everything. In this session, we will contrast our reality with our ideal regarding how we want pet owners to feel about us, engage with us, and perceive our value. We will explore how our decision-making is directly reflected in client perception and behavior so that we can make better choices and get back on track with the reality we want!
Session Objectives
- Consider the ideal client and team perception of value and perception of the practice generally.
- Evaluate how you have framed your reality to your clients and whether the narrative is helpful or hurtful in achieving your ideal.
- Make short-term strategic decisions that either positively impact your longer-term goals or can be managed in the short term so as not to influence future outcomes negatively.
Credit
CEU1:1.0
Description
Speaker Senani Ratnayake, BSc, RVT
Senani has been educating veterinary professionals since 2004 and has received multiple awards for her contributions to veterinary medicine, including the 2021 RVTTC Canadian RVT of the Year and the Founders Award from Dr. Andy Roark’s Uncharted Veterinary Community.Senani began her career as an RVT in small animal practice, discovering her niche after recognizing that many of her colleagues chose veterinary medicine because they felt more connected to animals, than people. She used her experiences and knowledge as an RVT combined with her natural way with words, to become a catalyst for change within the industry by founding Motivatum Consulting.Working in practice, Industry and with a corporate group, she has gained a unique perspective and utilizes these insights to relate to, and engage, her audience. She is currently the Director of Learning and Engagement at Vet Alliance/Globalvet, building out a best-in-class platform of support for Canadian hospitals and their teams.Senani is passionate about the Industry and its longevity, using her voice to be an advocate at any, and every, opportunity. She actively volunteers in the veterinary industry, is a Past President of the Ontario Association of Veterinary Technicians and was the first non-DVM President of the Toronto Academy of Veterinary Medicine.
