In the growing and ever-changing field of specialty and emergency veterinary medicine, primary care veterinarians have many choices when referring patients. How does your hospital stand out? This program will explore how different types of marketing (including digital, relationship, event, B2B vs. B2C, and more) can be utilized to build and maintain strong relationships and, therefore, referrals. Session discussion will include common pain points in the referral experience and ideas about how to alleviate them. Participants will leave the session with examples of best practices, strategies, and practical tools to aid your marketing.
Learning Objectives:
- An understanding of the diverse types of marketing opportunities (B2B, B2C, digital, print, events, relationships, etc.)
- An understanding of best practices
- Examples of practical digital tools to aid in marketing
- An understanding of common issues in the referral process and ideas about how to alleviate them
Speaker: Emily Fink
As a Regional Specialty Marketing Manager for VCA, Emily Fink supports ten large specialty and emergency veterinary hospitals in Northern CA. She assists each hospital in building and maintaining relationships within the veterinary community through various forms of digital marketing, continuing education events, and more. Emily has been with VCA for 10 years, starting as a Client Service Representative.
Originally from the Sacramento, CA area, Emily attended George Fox University near Portland, OR, where she studied Sociology and Business Marketing.