Strategies for Defining Your Competitive Advantage and Delighting Your Customers
VHMA Member Price: $69; Nonmember Price: $99
One does not usually use the word "delight" when striving to develop a sustainable customer strategy, but in this session, you will learn to do just that. We will also examine ways to drive customer loyalty and increase your customer base.
During this fun and insightful discussion, you gain insights into crafting YOUR formidable customer strategy and developing specific strategies and tactics that you can use as a veterinary practice to stand out and gain a competitive advantage.
To do so, we will take delve into these thought-provoking topics:
- Understanding What Pet Consumers Want Today and Where Veterinary Wins.
- Where is Your Blue Ocean? Competing on Your Strengths.
- Experience is Everything - Do You Provide Delight?
Original Recording
Saturday, September 23,2023
9:00 a.m.-9:50 a.m.
Credit
CEU1:1.0
Description
Speaker: Michael Johnson
Michael Johnson is a Principal at BSM Partners, a leading marketing and product development agency in the pet and vet arenas. He regularly consults retailers and manufacturers on the dynamics of the pet industry and how-to best delight customers. In addition, Mr. Johnson frequently lectures on human, consumer, and pet trends. He has been a featured speaker at events for organizations such as PIDA, PIJAC, SuperZoo, AVMA, VSG, Petfood Workshop, APPA, and Pet Industry Executive Summit.
