In this episode, we discuss a topic that might seem a bit "fluffy" at first but holds immense importance for veterinary practices: interior and exterior design. It is important to understand and appreciate how the aesthetics of your practice impact your clients' perceptions of your business and service. Guest Mary Kim, CVPM, a hospital administrator for a family practice in California, has a unique blend of business and interior design expertise. Mary's journey from business school to managing a veterinary practice has given her an interesting perspective on how design can shape client experiences. While cleanliness is crucial, Mary emphasizes that you should not underestimate the marketing value of fresh paint, furnishings, and landscaping. As Mary shares her insights and experiences, you'll discover how the appearance of client spaces sends a powerful message and how investing in design can elevate your practice's image, attract new clients, and foster a sense of comfort and trust. This audio podcast series features insightful commentary and discussions facilitated by practice managers who have tackled real-life management issues…the ones keeping them up at night! The issues are topical, relevant, and universally shared by other managers. Tune into these engaging and educational presentations and find guidance, inspiration, and support. To listen, visit the VHMA website or wherever you listen to podcasts. Original Post March 21, 2024 |