Unlocking the Power of Behavioral Economics: Transforming Veterinary Care for Better Pet Outcomes

VHMA Member Price: $79; Nonmember Price: $109

In this session, we will explore the innovative application of behavioral economics within the veterinary field. Behavioral economics, traditionally applied in human healthcare, offers a treasure trove of insights and strategies that can revolutionize the way veterinary care is approached, improving both pet health outcomes and client satisfaction. The session will begin with an introduction to the fundamental concepts of behavioral economics, focusing on how human behaviors, biases, and decision-making processes can influence pet care choices. We will delve into the psychology behind pet owners' decisions to seek or forego care, the adherence to prescribed treatments, and the selection between general and specialty veterinary services.

Original Recording

Friday, September 6, 2024

8:00 a.m.-9:00 a.m.

Credit CEU1:1.0

Tag(s) Financial

Description

Nellie Goetz, DVM, MPH

Dr. Nellie Goetz is an Associate Professor of Practice at the University of Arizona’s College of Veterinary Medicine. She received her DVM from The Ohio State in 2005 and her Master of Public Health from Johns Hopkins Bloomberg School of Public Health in 2017. From 2012 to 2014, she was the Medical Director of the National Spay/Neuter Response Team at the Humane Alliance (now ASCPA) in Asheville, NC. Dr. Goetz has spoken nationally and internationally on topics across the spectrum of veterinary medicine.