Customer Loyalty Does Not Mean Exclusivity
VHMA Member Price: $59; Nonmember Price: $89
Nearly 25% of pet owners use more than one source for veterinary care. Pet owner options for obtaining veterinary care have grown exponentially. In today’s environment loyalty isn’t necessarily defined as exclusivity. In this session, you will learn where pet owners are obtaining care, what motivates them, and how to enrich your client relationships to keep them coming back to your hospital. Valuable insights and data will be presented from a series of ongoing surveys of 1,000-1,500 pet owners.
VHMA Virtual Annual Conference Presentation
Original Recording:
Thursday, September 17, 2020
2:10 PM Eastern
Credit
CEU1:1.0
Description
Speaker: Kimberly Ness
Kimberly Ness is a marketing strategist and consultant with Trone Research + Consulting, the brains behind Diggo. As part of her current role, she leads the research team focusing on uncovering key action steps that build loyalty between pet owners and their veterinary clinic—equipping veterinary practices to thrive in an increasingly competitive market for veterinary services.
