The Truth About Pricing (It's Not About the Cookie)
VHMA Member Price: $59; Nonmember Price: $89
How to price products is something every business (regardless of size or industry) struggles with. Countless hours have been wasted agonizing over the perfect price, but there is something no one has told you. There is an unwritten truth about pricing – a secret Melina will uncover in this session using her proprietary “it’s not about the cookie” method. In this session you will learn: (1) how the brain makes decisions about pricing, (2) why the order things are presented in matters much more than the items themselves – or the price and, (3) specific tips for commanding premium prices for any product. Attend this fun and engaging session for actionable, concrete tips and mind-blowing revelations about behavioral economics and the human brain that will change your business (for the better) forever.
VHMA Virtual Annual Conference Presentation
Original Recording:
Tuesday, September 1, 2020
1:00 PM Eastern
Credit
CEU1:1.0
Description
Speaker: Melina Palmer
Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to these questions for herself and her clients. The first individual to graduate from the University of Washington’s Global Honors Program with a degree in business, her senior thesis was presented at the Association of Consumer Research Symposium in Hyderabad, India. A lifelong learner, she went on to pursue a Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. A Filene i3 alumna, she loves to bring innovative practices to organizations and help bring BE concepts from academia into application. At The Brainy Business, Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing messages “brain friendly” to increase engagement and ROI.
