VHMA Webinar: Your Brand is Your Promise to Your Client: Define It. Communicate It.
VHMA Member Price: $0; Nonmember Price: $0
Whether you are beginning, restructuring, or reviewing and revitalizing, it is important to understand your brand – how it defines you and your work and how you communicate it to your clients and future employees. An effective brand strategy will set you apart from other similar organizations. It tells your clients and teammates what they can expect from you and how you are different. Your brand derives from who you are, who you want to be, and how others perceive you.Defining your brand is a journey of self-discovery. It is hard work but can be enjoyable and rewarding. You’ll answer questions like: What is your mission? What are the benefits of your service? What do your existing clients and teammates think of you? What qualities do you want your clients to associate with you?
Original Recording:
Thursday, July 8, 2021
1:00 PM - 2:00 PM EST
Credit
CEU1:1.0
Description
Speaker: Carolyn C. Shadle, Ph.D.
Carolyn C. Shadle, Ph.D. is the owner of Interpersonal Communication Services, Inc. which has been assisting individuals and organizations for more than 35 years. Many in the veterinary field know her as the author of Communication Cases: Building Interpersonal Skills in the Veterinary Practice, published by the American Animal Hospital Association. She writes for various pet care and veterinary publications and has presented at conferences including AVMA, WVC, IAAHPC, ACVC, FETCH360. She holds a Ph.D. in organizational and interpersonal communication from the State University of New York at Buffalo.
