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VHMA Webinar: 20/20 Vision - Prepare Your Hospital with Proper Planning and Goal Setting
VHMA Member Price: $0; Nonmember Price: $0
Imagine your hospital is a ship. The success of the journey is dependent on it remaining afloat and staying on course. Sailors navigate with information obtained from satellites, but you will need operational and strategic plans when charting the course for the hospital. Operational plans focus on short-term goals. Strategic plans take a longer view---between three and five years.
Participants will learn how to develop an operational/comprehensive plan and formulate clear and specific goals to guide hospital operations over a year, including staffing and team development/training, marketing, pricing, profit margins, expected growth, and facility and equipment upgrades. The hospital’s strategic plan is the starting point for the development of its operational plan. By learning how to review and set goals for all aspects of these operations, hospitals will be well-positioned to achieve strategic objectives. The presenters will also address the role managers play in adding value to the process and impacting the efficiency and success of the plan.
Participants can apply this information and create a cohesive operational plan that will focus their team on the vision for the upcoming year.
Participants will learn how to develop an operational/comprehensive plan and formulate clear and specific goals to guide hospital operations over a year, including staffing and team development/training, marketing, pricing, profit margins, expected growth, and facility and equipment upgrades. The hospital’s strategic plan is the starting point for the development of its operational plan. By learning how to review and set goals for all aspects of these operations, hospitals will be well-positioned to achieve strategic objectives. The presenters will also address the role managers play in adding value to the process and impacting the efficiency and success of the plan.
Participants can apply this information and create a cohesive operational plan that will focus their team on the vision for the upcoming year.
Original Recording:
Thursday, August 19, 2021
1:00 PM - 2:00 PM EST
Credit
CEU1:1.0
Description
Speaker: Brian C. Conrad, CVPM
Brian Conrad has served as the Hospital Administrator for Meadow Hills Veterinary Center in Kennewick, WA since 1999. During his tenure at Meadow Hills, the clinic has received awards for the Hospital Design of the Year in 2001 from Veterinary Economics magazine and the 2004 Mid-Columbia Small Business of the Year. In 2009, Meadow Hills opened their second location. Brian lectures on a wide variety of topics challenging the veterinary industry using practical and “real-life” examples that keep the audiences engaged and enthused. Brian has been a frequent contributor to DVM360 and lecturer for several of the national conferences. His speaking engagements went international in 2012 as he was featured at the Southern European Veterinary Conference in Barcelona, Spain. They continued in 2013 where he was featured in Melbourne, Australia. Brian earned his CVPM designation in 2003 and served on the Veterinary Hospital Managers Association (VHMA) Board of Directors for 10 years which began in 2009. He is a past VHMA President. His first Educational DVD launched in 2012 titled “Listen Up! How to Profit from Client Feedback.” Brian had a bi-monthly column in NAVC’s newest business journal “Today’s Veterinary Business” for the last three years.
